I’ve Spent 15 Years in Media. Here Are the 7 Trends That Actually Matter in 2024.
I’ve Spent 15 Years in Media. Here Are the 7 Trends That Actually Matter in 2024. Let's be brutally honest. Most articles about media trends are useless. They’re filled with buzzwords written by people who have never actually built an audience, run a campaign, or stared at a flatlining analytics report at 2 AM, wondering where it all went wrong. I have. For over a decade, I’ve been in the trenches—building content strategies for scrappy startups and Fortune 500 companies, growing websites from zero to millions of monthly visitors, and navigating the ever-shifting maze of Google and social media algorithms. And I can tell you, the ground beneath our feet hasn't just shifted; it's a completely new planet. The strategies that built media empires just five years ago are now recipes for failure. The core of this earthquake? The way we discover, consume, and value media has been fundamentally rewired. It’s faster, more personal, and brutally authentic. If you’re a creator, a ...