Ultimate sustainable technology Beyond the Hype: The Sustainable Tech I'm Actually Betting My Reputation On
Beyond the Hype: The Sustainable Tech I'm Actually Betting My Reputation On Let’s get one thing straight. I’ve spent over a decade in the trenches of digital strategy and tech analysis, and if I had a dollar for every time a "revolutionary" green product turned out to be venture-backed vaporware, I could have retired years ago. The sustainability space has been choked with well-intentioned fluff and outright greenwashing for far too long. It’s frustrating. But something has changed. The ground has fundamentally shifted beneath our feet. I used to believe the path to sustainability was paved with individual choices—reusable coffee cups and Meatless Mondays. And while those things matter, they are a kaput-sized drop in a gigaton-sized bucket. The real change, the kind that actually moves the needle on a global scale, isn't happening in the consumer aisle anymore. It's happening in labs, in foundries, and on industrial servers. We're finally seeing the converg...