Ditch the Playbook: Why Your Entire Media Strategy is Already Obsolete
AI Discovery Hub | Latest AI News, Tutorials & Technology Insights Ditch the Playbook: Why Your Entire Media Strategy is Already Obsolete Let’s get one thing straight: if you’re still talking about “digital transformation,” you’re already a decade behind. We’re not transforming anymore. The system has been shattered and rebuilt from the ground up, and the new architecture runs on algorithms so personal they feel psychic. For over ten years, I’ve been in the trenches, building content strategies for everyone from scrappy startups to Fortune 500s. I’ve seen platforms rise and fall. I’ve celebrated campaigns that hit millions of views on a shoestring budget and mourned over expensive, high-production projects that landed with a deafening thud. And I can tell you, the rate of change in the last 24 months has been staggering. It’s a complete paradigm shift. The old rules of creating and distributing media are not just outdated; they’re liabilities. The very d...