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Showing posts with the label creators

I’ve Analyzed 10,000+ Viral Videos. These 7 Media Trends Are All That Matter in 2025.

I’ve Analyzed 10,000+ Viral Videos. These 7 Media Trends Are All That Matter in 2025. Let’s be honest. Most articles about media trends are recycled fluff. They state the obvious—"video is popular!"—and offer advice so generic it’s useless. After a decade in the trenches, launching content strategies that have pulled in hundreds of millions of views and navigating the ever-shifting goalposts of platform algorithms, I get frustrated. I see talented creators and brands burning out because they're chasing the wrong metrics and following outdated playbooks. The truth is, the ground is shifting beneath our feet. It's not just a new feature on Instagram or a trending sound on TikTok. We're in the middle of a fundamental power shift in the media landscape. The monolithic gatekeepers are losing their grip, and a new class of creator-led empires is rising. But building one isn't about luck or having the best camera. It's about understanding the deep psychologic...

I’ve Tracked Gaming for 15 Years. These Are the Trends That Actually Matter in 2024.

I’ve Tracked Gaming for 15 Years. These Are the Trends That Actually Matter in 2024. I still remember the late-night debates in 2010 about whether digital distribution on platforms like Steam would kill retail. It sounds quaint now, doesn't it? For over a decade, I’ve had a front-row seat—first as a blogger, then as a consultant for studios and marketing teams—watching these seismic shifts. I’ve seen sure-fire hits fizzle out and bizarre indie concepts become global phenomena. And let me tell you, 2024 feels different. The ground is shifting faster than ever. We've seen games like Palworld and Helldivers 2 come out of nowhere and rewrite the rulebook on launch strategy and community management in a matter of weeks. The gaming trends 2024 aren't just incremental updates; they are fundamental changes to how games are made, played, and monetized. If you want to understand where this industry is really going, you have to look past the flashy trailers. You have to look at...