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I've Built Media Brands for 15 Years. Here's Why the Old Rules of Content Are Officially Dead. Let me tell you a story. About five years ago, I was advising a B2B tech client with a massive marketing budget. We spent a cool quarter-million dollars on a beautifully produced series of educational videos. We’re talking cinema cameras, a professional studio, custom graphics—the works. The content was brilliant. It launched to the sound of crickets. A few thousand views, mostly from employees. Around the same time, out of sheer frustration and a desire to experiment, I had a junior team member film a 30-second video on her phone. It was a raw, unfiltered take on a common industry problem, filmed in a messy office corner. We posted it to a fledgling TikTok account we’d created as an afterthought. It got two million views in 48 hours and generated more qualified leads than the entire six-figure video series. That was the moment it truly clicked for me. The game hadn't just chan...

I’ve Analyzed 10,000+ Viral Videos. These 7 Media Trends Are All That Matter in 2025. Let’s be honest. Most articles about media trends are recycled fluff. They state the obvious—"video is popular!"—and offer advice so generic it’s useless. After a decade in the trenches, launching content strategies that have pulled in hundreds of millions of views and navigating the ever-shifting goalposts of platform algorithms, I get frustrated. I see talented creators and brands burning out because they're chasing the wrong metrics and following outdated playbooks. The truth is, the ground is shifting beneath our feet. It's not just a new feature on Instagram or a trending sound on TikTok. We're in the middle of a fundamental power shift in the media landscape. The monolithic gatekeepers are losing their grip, and a new class of creator-led empires is rising. But building one isn't about luck or having the best camera. It's about understanding the deep psychologic...