I’ve Managed Petabytes of Data for a Decade. These 7 Big Data Analytics Trends Are the Only Ones That Matter Now.
I’ve Managed Petabytes of Data for a Decade. These 7 Big Data Analytics Trends Are the Only Ones That Matter Now. Let’s be honest. For years, the term "big data" was a solution in search of a problem. We were all obsessed with the size —the petabytes, the exabytes, the sheer volume. I remember being on a project for a Fortune 500 retailer around 2015. The mandate from the top was "build a data lake." So we did. We spent 18 months and a budget that would make your eyes water, pouring every scrap of data we could find into a massive Hadoop cluster. The result? A data swamp. A technically impressive but practically useless repository that was slow, impossible for business users to navigate, and guarded by a small, overworked team of data engineers who became the biggest bottleneck in the entire company. We had more data than ever and fewer answers. That experience taught me a hard lesson: volume is the most boring part of big data. The real revolution, the one happe...