Your Content and Design Are Not Two Different Things. Here’s Why That Matters. - UX design trends Guide 2025
Your Content and Design Are Not Two Different Things. Here’s Why That Matters. Let me be blunt: if your content team and your design team still sit at separate tables, you're operating on a business model from 2015. For over a decade, I’ve watched companies pour fortunes into content that falls flat, not because the writing was bad, but because the experience of reading it was terrible. I remember a project from a few years back. We were working with a major B2B tech client. Their blog posts were brilliant—deeply researched, expertly written. But their bounce rate was through the roof. Why? The design was a relic. The body text was a tiny, light gray font on a white background, the line width stretched across the entire screen, and the mobile experience was a nightmare of pinching and zooming. We didn't change a single word of the content. We simply implemented solid UI design principles : we increased the font size, switched to a high-contrast dark gray, constrained the te...